tenshu.ai · AI for Category Management

See the whole shelf.
Win more of it.

We blend deep category expertise with AI you can trust, to unlock the category growth only a best-in-class range review delivers.

The prize

A best-in-class range review is retail's highest-ROI move.

3–5% category growth for an established, well-run retailer
10–20% for an emerging retailer with immature processes

The gap between good and great is real, and it compounds every cycle.

The missing map

Most Category Managers range without a reliable map.

Hierarchies built for retailer convenience. Customer Decision Trees (CDTs) that take time no one has. When the customer's path to purchase isn't clear, real value is left on the table.

And the nature of shopping is changing

AI agents are already shopping.

Agentic commerce is projected to reach US$1 trillion in the US alone by 2030 (McKinsey), and retailers worldwide are racing to get ready. When a buyer agent queries every retailer at once, incomplete product data means you don't lose the sale; you never enter the conversation.

The connected system

Great category management is a chain.

The range review is the most important thing your Category Manager does, and few retailers run it connected. Decisions stall in the gaps. Our mission is to connect every stage, so nothing falls through.

The Customer the true north star of every range review
Strategy Lodestar A customer-led strategy, reviewed continuously, so every range decision starts ahead of where the market is moving.
Supplier Define the range before negotiations, and supplier conversations are grounded in customer need, not supplier pressure.
Product data Lumen Complete, consistent, enriched attributes, so every ranging, pricing and promo decision is built on data the whole team trusts.
Customer map & insights Constellation A live, accurate decision tree, so the range reflects how customers actually shop, around need states and missions.
Range review Constellation With a reliable customer map and clean data, range scenarios are built on truth: bold, defensible decisions.
Space & store Space allocated to demand, not history, so the shelf reflects how customers navigate and every product earns its place.
Execution A closed-loop review: the plan lands as intended, performance is understood live, and every cycle starts smarter.

Get the foundation right (clean product data and a live customer map) and every downstream decision gets easier. That's where Lumen and Constellation plug in.

Why you can trust it

AI that's reliable and repeatable.

At Tenshu, we believe AI only earns trust when it's measurable. Open-ended AI isn't; its outcomes are too inconsistent to pin down. Scope it to a defined process, with governed inputs and outputs you can track, audit and improve, and the ROI becomes measurable.

01

Not a black box

We scope AI to the range review: defined inputs, governed outputs, decisions that can be tracked and audited. Reliable for every Category Manager, every time.

02

We don't codify away the brilliance

Constrain AI to a specific workflow and you can see what changed, why, and what it delivered. That's the line between AI that feels useful and AI that proves its value.

03

Governance is the multiplier

Measure one CM's AI-assisted decisions and you can replicate the best across the whole buying team. That's where the compounding ROI lives.

The workspace

When you can see the whole shelf,
here's what you do with it.

Two products that turn a clear view of the shelf into faster, customer-focused decisions, built by Category Managers for how Category Managers actually work.

Constellation · Customer decisions

Customer-led decisions, made easy.

Constellation maps how your customers actually shop and surfaces the market insights and opportunities behind every category, built and maintained in minutes, so your Category Managers decide faster and back it with evidence.

Explore Constellation →
Constellation · CDT builder
Constellation CDT builder — a customer decision tree with AI insights panel
Lumen · Product attribution & stories

The data foundation that pays for itself.

Always-on attribute tuning: clean, complete, consistent product data, the bedrock every downstream decision depends on. Lumen also writes Product Stories: narrative collateral tuned for agentic search, so your products stay discoverable as the shelf goes machine-led.

Explore Lumen →
Lumen · Attribution workspace
Lumen attribution workspace, a product data table with tuned attributes
Lodestar Coming next · In prototype

A dynamic, trackable category strategy, always on, connecting every decision back to where you've chosen to win.

The prize, quantified

Put a number on it.

A best-in-class range review is retail's highest-ROI move. Size the prize for your category.

$50M
Your starting point
Potential annual category growth
$1.5M–$2.5M

Directional, based on the 3–5% (established) and 10–20% (emerging) uplift a best-in-class range review delivers. Your pilot finds the real number.

Start a free 30-day pilot
The rest of the chain

Custom problems.
Custom builds.

Our domain expertise runs the whole chain, so we're here to help, wherever you need us.

Range & price
Fleet Range Optimisation Right range, right location, built around the local community
Price Management Price architecture; challenge increases; optimise for elasticity
Competitive Price Management Positioning vs competitors; private label as a strategic advantage
Space & store
Store Clustering Clusters that are meaningful, actionable and efficient for your supply chain
Space Management Macro space and planograms, for shopability, availability and efficiency
Execution
Promotions & Marketing The tactics that excite the customer, and the total offer
Availability & Supply Chain Lost sales, on-shelf availability, next-best-action. You can't sell empty space

…and wherever else your chain needs us. Agentic, modular, built to your category.

Talk to us about a build ↓
How we partner

Frictionless.
The way we partner.

3 Embedded team members
+
12 Weeks
=
1 Delivered cycle
Option 01

SaaS

We take responsibility for building, maintaining and evolving the solution to your needs.

Option 02

Build / Operate / Transfer

We build it with you, run it until you trust it, then hand you the keys, so you own the capability, not the dependency.

We win hearts before minds

Tech that sits unused is money wasted. We design for adoption first, built around how your Category Managers actually operate.

Decisions not Dashboards

We build the Customer's decision path into every tool. Range, price, promo, all anchored on how shoppers actually shop.

We adapt to you, not the reverse

Your ways of working are the brief. Our systems embed into your process and amplify what already works.

The pilot

One category. 30 days.
The proof of concept is on us.

No commitment, just one category through Constellation, live, on your own data. See the ROI for yourself.

1 Week 1–2 · Setup & Data

We ingest your product data for the chosen category. Lumen enriches attributes. You see what you've got, and what was missing.

2 Week 2–3 · Build Live

Constellation builds the decision tree in front of your Category Manager. They validate, override where they disagree, and publish when satisfied.

3 Week 3–4 · Range-Review Ready

You receive a complete range universe, node analysis and NPD opportunity map, ready for your next supplier meeting.

4 Week 4 · Decision Point

We review the output together. You decide whether to expand. No lock-in. No obligation. The output speaks for itself.

Data needs are limited: 52-week SKU performance (sales & units) and your category structure is the minimum requirement.

Start here

Start your free 30-day pilot.

Tell us a category and a Category Manager. We'll come back with a simple plan, and be in touch within one business day.

Platform data covering Australia's major grocery retailers
Woolworths Coles ALDI IGA Harris Farm